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The most recognizable doughnut brand in the world, Krispy Kreme, aim to keep their large market share by continuously improving their doughnuts and service offerings. To do that, they’re always looking to gather feedback through surveys like the one you see here today – KrispyKremeListens.

The KrispyKremeListens survey is hosted in and can be taken by anyone who’s recently purchased some of their doughnuts. As a reward for taking the survey, they will offer you some free doughnuts and/or coffee, or another offer printed on your own receipt.


Survey NameKrispyKremeListens
End DateApril 30, 2023
Prize2 Free Doughnuts
Prize Value$4 Instructions

Before you dive in and take the survey, you’ll need to have the receipt from your recent order. If Krispy Kreme has randomly selected you, there’ll be a 15-digit survey code printed on your receipt which you’ll need.

Here are some sample receipts:

Locations Of Survey Code For Krispykremelistens
Locations Of Survey Code For Krispykremelistens

With your receipt in front of you, follow these instructions:

  1. Search for the Krispy Kreme listens survey or visit
  2. Once there, enter in your 15-digit survey code
  3. If it’s correct, you’ll be invited to take the survey
  4. Answer all the questions they have for you. Be sure to answer honestly, as they just want to make their doughnuts better for you next time
  5. Once all the questions have been answered, you’ll be given a validation code which you’ll need to write on your receipt to claim your reward
  6. Well done! You’ve just completed the KrispyKremeListens survey and can enjoy some free doughnuts on your next visit

Questions in the survey may look like theses ones:

  • How satisfied were you with the taste of the doughnuts you ordered?
  • Did you speak to any of the Krispy Kreme staff? How were your interactions with them?
  • On a scale of 1-10, how likely is it you’ll recommend this particular store based on your experience?
  • Were you pleased with the accuracy and timeliness of your order?
  • How many times have you visit this particular Krispy Kreme in the past 30 days?

And some screenshots from the survey to you know what it looks like:

Satisfaction Ratings On Krispykremelistens Survey
Satisfaction Ratings On Krispykremelistens Survey
Where To Enter Survey Code For Krispy Kreme
Where To Enter Survey Code For Krispy Kreme
Free Doughnut Offer From Krispy Kremes Survey
Free Doughnut Offer From Krispy Kremes Survey

And a video showcasing the survey:

About Krispy Kreme

With nearly 100 years of doughnut-making under their belts, the team behind the powerhouse Krispy Kreme brand have securely maintained the title of the ‘One of World’s Most Regonizable Doughnut Shops’ for decades now. If they continue to innovate and keep their all-time classics, it’s likely they’ll keep that title for many years to come as well.

New Krispy Kreme Location In Times Square
New Krispy Kreme Location In Times Square

From their first store opening in 1937, it’s unlikely the founder, Vernon Rudolph, had any clue as to where Krispy Kreme would be in 21st Century. Today, you’ll be able to enjoy their famous doughnuts across more than 1,000 locations around the world.

One of the reasons they’ve been able to sustain such growth, is, of course, their famous doughnuts recipes, but also a strong focus on customer experience and satisfaction. A prime example of this is the KrispyKremeListens survey you see here today. Krispy Kreme aren’t the only ones making surveys like this, the FirehouseListens survey is another great example of generating customer feedback.

Some Of The Famous Doughnuts At Krispy Kreme
Some Of The Famous Doughnuts At Krispy Kreme

By taking the survey on, not only will you help them improve their stores and provide you with a better experience on your next visit, by you’ll also be rewarded with free doughnuts or another offer printed on your receipt. It’s a short survey, and well worth the time it takes to complete.

So head on over, take the KrispyKremeListens survey, and enjoy your reward. Of course, may sure to order some of their doughnuts in the near future so you can see if your feedback has changed anything!

Gathering feedback to improve their business isn’t restricted to the food industry either. Boots, a very famous UK Pharmacy is currently running the TalkToBoots survey as well.

Speak With Krispy Kreme Staff

Want to get in touch with someone working at Krispy Kreme to answer some questions for you? Send them a message on social media for a quick reply:

For all other questions you have about, you can call them on 1.800.4KRISPY, send an email to [email protected] or use their online store locator.

Otherwise, send us an email or leave and comment and we’ll do our best.

Enjoy your doughnuts!

Emma J - Author at Opinionr
Hi there! I'm Emma - I'm the lead editor here at Opinionr. I write about many of the customer satisfaction surveys and feedback opportunities that stores have. Stores love it when you give them feedback and often reward you for giving it to them - fantastic! Got a question? Let me know! You can check out all my posts on my profile -

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