TellAsda • • Tell Asda £1,000 Customer Survey

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Asda is one of the UK’s largest grocery retailers with over 600 locations. They’ve grown so large by listening to customer feedback on surveys such as TellAsda. You can complete the survey on and go in the running to win £1,000 in cash.

Asda isn’t the only grocery store in the market for your feedback. Aldi, one of their premium competitors, is hosting a very similar survey – TellAldi on The prize money is a little different though, Aldi is only giving away £100 Gift Cards to their stores.

Asda Survey Details

Survey NameTell Asda
EndsDecember 31, 2025
Entry MethodOnline Survey
Survey Prize£1,000 Cash

On top of the details above, you must be a resident of the United Kingdom and be over the age of 18 years old when you take the survey. Finally, you must not be affiliated with Asda in any way such as being one of their employees or an immediate family member of one of their employees. Instructions

After you’ve checked the details and rules above to see whether you’re eligible to take the survey, you can move on more important things. Unlike other surveys in the UK such as the one hosted by KFC  – YourKFC, Asda doesn’t require any information from your receipt to participate.

All you have to do is follow these instructions:

    1. Type in into your browser, search Tell Asda, or simply click the link a bit further down
    2. On the first page, you’ll be asked the date you visited their store and then which particular store you visited
    3. Once you’ve selected the store and time of visit, the customer satisfaction team will present a series of questions to you about your recent experience with them
    4. Answer the questions as best you can so they can improve your shopping experience the next time you head in to one of their stores or shop online with them
    5. Near the end of the survey, you’ll be required to enter some personal information to go in the draw to win the £1,000 price:
      • First name
      • Email address
      • Phone number
    6. All done! You’ve just completed the Asda’s survey and are on your way to an awesome prize. Good luck 🙂

Here’s a short video showing you exactly how to take the survey:

The team behind the Tell Asda survey will ask questions like these ones:

  • What was your purpose for visiting Asda on this occasion?
  • How likely is it that you’ll recommend this store based on your experience?
  • How satisfied were you with your overall experience shopping with Asda?
  • Is it likely that you’ll come back to this store in the near future?
  • Were you satisfied with the checkout experience?
  • Were the staff helpful and friendly? Was there anything they could’ve done to improve your experience?
  • Looking back on your experience – was it easy and hassle free? Was the store clean and tidy?
  • Do you think they provide good prices on food and other grocery items?

If you’ve taken some of these surveys before, you’ll note that the questions about are quite similar to the questions asked on the TellPrimark survey at That’s because the operations of both companies are quite similar – large stores selling a specific type of good, even if those goods are exactly the same.

Finally, so you know you’re at the right place, here are some screenshots taken from

One Of The Final Questions On Survey
One Of The Final Questions On Survey
How Likely Is It That You'll Recommend This Asda Store
How Likely Is It That You’ll Recommend This Asda Store
Details On Store Environment And How Clean It Is On Tellasda Survey
Details On Store Environment And How Clean It Is On Tellasda Survey

About Asda

Asda Stores Ltd, or Asda, is a well-known British supermarket retailer founded on February 19, 1949. On July 26, 1999, Asda was acquired by American retailer giant, Walmart for £6.7 billion. A large portion of their growth comes their ability to always take into account customer feedback. This is done many ways, one being through surveys such as Tell Asda which you see here today.

One Of The First Asda Stores
One Of The First Asda Stores

As at April 2019, it is the second-largest supermarket chain in the UK by market share, behind Tesco and ahead of Sainsbury’s. There were talks prior to that on the possible merger of Asda with Sainsbury’s in which will capture 30 per cent of the market share, however, it was blocked by Competitions and Markets Authority (CMA), citing “unfair competition”.

Asda’s Social Responsibility

Asda is big not only in pounds and cents but also in terms of corporate social responsibility – particularly on causes related to the environment and children. On the former, Asda believes that supporting sustainability can make their products even more affordable to the customers while helping to safeguard the environment.

Their environmental campaigns are centred around these long-term goals; 100% recyclable packaging by 2025, 100% sustainably sourced fish, 90% of operational waste to be recycled or sent for anaerobic digestion, key commodities to be deforestation-free by end of 2020, and 50% reduction in food waste by 2030.

Another company investing resources into the community and reducing their environment impact is Tesco. They’ve been in business for a long time now, and they’re only getting better and what they’re doing. In saying that, they’re also hosting a survey to ask for your feedback. If you’ve recently visited a Tesco store, head over to and let them know what you think.

One of their success stories includes exceeding their target Courtauld’s voluntary commitment of 30% plastic bags reduction by 11%. One of the efforts that made this possible was giving incentives to use reusable bags instead of charging customers for the purchase of plastic bags.

Environmental Goals At Asda
Environmental Goals At Asda

Aside from this, Asda has also managed to reduce label packaging to over 25% in all its products, in which has significantly helped to reduce household waste. In terms of UK mandatory carbon emission scheme, Asda is the top-performing supermarket in the CRC Energy Efficiency Scheme Performance League Table, coming in at 37 and beating Morrisons at 56, Tesco at 93, and Sainsbury’s at 164.

On the forefront of children causes, Asda is the first supermarket to ban selling energy drinks such as Red Bull to under 16 year-olds, beside than sponsoring multiple charities for kids, such as Children in Need.

Customer Feedback & The Future Of Asda

Asda is going above and beyond to cater to its customers by having a dedicated microsite on customers’ feedback. In the site, customers can easily choose categories relevant to them; refunds, order status, cancellations, availability, technical, and payment.

There is also a dedicated hotline which is divided into 3; home shopping team, store service team, and George service team. The best part is, these hotlines are opened daily. Customers can also choose to send an email for any feedback.

According to Forbes Magazine on April 26, 2019, in view of the abandoned merger talks with Sainsbury’s, the parent company Walmart is considering exit strategy in the UK. This could, unfortunately, lead to job cuts of over 2,500 including head office management staff.

Talk To The Team Behind Tell Adsa

Feel like talking to someone outside of Asda’s survey? Send a message to one of their staff members on social media instead:

If that’s not for you, you can find one of their stores and contact them directly, visit their online customer help portal, or call them on 0800 952 0101.

Emma J Editor At Opinionr

Author Profile

Hi there! I’m Emma – I’m the lead editor here at Opinionr. I write about many of the customer satisfaction surveys and feedback opportunities that stores have. Stores love it when you give them feedback and often reward you for giving it to them – fantastic! Got a question? Let me know! You can check out all my posts on my profile – Emma Jones

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