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Kroger, one of America’s largest retailers, is hosting a survey called KrogerFeedback! They want you to take the survey and leave your feedback – in return, you could win a $5,000 Gift Card! Simply head to www.KrogerFeedback.com and the prize could be yours.

KrogerFeedback Details

Start DateJanuary 1, 2019
End DateDecember 31, 2019
Entry MethodOnline, Mail
Entry LimitsUnlimited
GiveawaySweepstakes
Prize$5,000 Kroger Gift Card
Prize Approx. Retail Value$5,000

Kroger Survey Rules

$5,000 is a lot of money so Kroger has put a few rules in place to make sure the KrogerFeedback survey is fair for everyone that enters. Follow these and you’ll be all good if you win the prize:

  • You must be a resident of the 50 United States or the District of Columbia
  • You must be at least 18 years or old at the time you enter
  • You must not be affiliated with Kroger or it’s affiliated companies in any way

Instructions for www.KrogerFeedback.com

Before you jump on in and take Kroger’s survey, you’ll need a few pieces of information from your receipt:

  • The date you visited Kroger
  • The exact time of your transaction
  • The survey code printed at the bottom of your receipt

Here’s an example of where you might find the information on your receipt:

Location Of Information On Receipt For KrogerFeedback Survey
Location Of Information On Receipt For KrogerFeedback Survey

Got all the information ready? Awesome! Follow these instructions:

  1. Type in www.KrogerFeedback.com into your browser, search for KrogerFeedback, or click the link a bit further down
  2. On the first page, enter in the three (3) pieces of information from above
  3. If you’ve entered them correctly, you’ll be invited to take Kroger’s survey, otherwise, you may get the following error message: “Sorry, we are unable to continue the survey based on the information you provided. Please try again.”
  4. Once you’ve made it passed the verification page, answer all the questions Kroger has for you about your recent experience with them
  5. At the end of the survey, you’ll need to submit a few pieces of personal information to enter the sweepstakes:
    • First name and last name
    • Address
    • Email
    • Contact number
  6. That’s it! You’ve just completed the survey on www.KrogerFeedback.com and are in the running to win a $5,000 gift card. Good luck! 😀

Here are a few example questions Kroger’s customer satisfaction team might ask you:

  • On a scale of 1-10, how would you rate your overall satisfaction with your recent visit to Kroger?
  • Were you greeted by an employee when entering the store?
  • How easy was it to find what you were looking for? Was it easy to navigate the layout?
  • Did they have all the items you wanted? Did you feel they were lacking in any department?
  • How clean was Kroger’s store? What about the restroom?
  • Was the checkout process fast? And was the cashier who assisted you capable and friendly?
  • How likely is it that you’ll recommend Kroger based on this experience?

Here is a few screenshots of what the Kroger survey looks like:

About Kroger

Kroger is the biggest supermarket chain in the whole of the US, in terms of revenue that is. They have over 3,000 locations currently, and just narrowly got beaten by Walmart to the top spot for largest general retailer America!

History

A company doesn’t get that big overnight, it takes a lot of feedback from a lot of customer on surveys like the www.KrogerFeedback.com survey. It also helps that they were actually founded in 1883. A man named Barney Kroger invested his life savings ($372) into opening a grocery store in Cincinnati. He ran his business on a very simple motto that clearly worked:

Don’t sell anything you wouldn’t want yourself

One year later he opened his second store, thanks to the cheerful responses left by customers on surveys such as the one here – KrogerFeedback, and by 1902 there were over 40 stores as their grocery and bakery division joined forces.

1916 saw the introduction of self-service shops, the kind we have today – you know, where you browse the aisles and put whatever you want in the trolley before your checkout.

Kroger Advertisement From 1916
Kroger Advertisement From 1916

Before then, everything was stored behind the counter…Imagine what that was like for the poor cashiers! Though I doubt a huge weekly shop was a thing back then.

Through the 50s and 60s they focused on purchasing other supermarket chains. In just three short months during 1955, they bought 3 supermarket chains!!! In 1963 they picked up another 56 stores when they acquired the company, Market Basket. Surely all those stores who were bought out would’ve left a positive response on KrogerFeedback.

Map Of Kroger's Supermarkets Throughout Usa
Map Of Kroger’s Supermarkets Throughout USA (source)

The 70s saw them become the first chain in the US using those electronic scanners we see in all stores today. Kroger was pretty revolutionary when it came to implementing new systems that we see today.

Through the 80s, 90s and 00s, they bought, bought and bought some more and continued this right until the present day to reach the whopping number of stores they have across the country.

What do customers think?

So sometimes, when you’re a big company it can be hard for everyone to like you. However, its official that Kroger is a favorite of the country! They bagged themselves a 53% favorability rating on a survey done by Morning Consult Intelligence in 2017. Though it may seem like a pretty average score, it was actually far higher than any other of their competitors in the grocery industry. On top of that, if they were to showcase some of the survey responses left on the KrogerFeedback survey, it would likely boost their customer satisfaction rating even more.

Of course, even though they’ve already rated highly in previous surveys, they still want to know how they can maintain, and even improve their stores! So go on and take the Kroger survey and tell them about your recent experience 🙂

Fun Facts

When it comes to a hundred-year-old company, they’re sure to have a few fun facts up their sleeve.

The first that struck my eye was that they have in-store craft beer taps, so you can fill up your growler every time you go in! This just made grocery shopping a whole lot more fun. I wonder if someone put that on the survey at www.KrogerFeedback.com – “I want beer on taps at Kroger!” 😛 😛

They have their hand in the jewellery and flower market too! They’re actually the largest florist in the world!! Who would’ve guessed that?!

If you’re a cheese fan you’ll also be happy to know that they own one of America’s best cheese shops, Murray’s Cheese. The originally New York-based chain now has counters in several of their stores.

Kroger Bought Murray's Cheese
Kroger Bought Murray’s Cheese

Where they’re heading

Kroger is big on sustainability and has a bunch of goals they’re aiming to achieve by 2020. Things include responsible sourcing of their seafood (they’re aiming for it all to be MSC Certified) and they also want to divert 90% of their waste away from landfill. Now considering we only have just over a year left until 2020 hits, they certainly have their work cut out for them! I think once customers know all the sustainability effort they’re trying to do, they’ll definitely improve the responses they leave for them on the Kroger Feedback Survey.

Longer term goals include things such as ensuring all their eggs are cage free by 2025 and having zero food waste by the same time. They also want to end hunger in the communities they serve. By 2020 they’re aiming to have served 1 billion meals to the less fortunate, adding another 2 billion by 2025!

What Do Other People Think About Kroger?

Talk To Kroger Feedback Team

Want to get in touch with Kroger and send them some feedback outside of the KrogerFeedback survey? Send them a message on social media:

Or, you can give one of their customer service representatives a call on 1-800-KRO-GERS (1-800-576-4377). Otherwise, you can send them a message through their website. Lastly, get in touch with a store near you by using their store locator.

Their head office is located at:

1014 Vine Street, Cincinnati
OH, 45202
Emma J Editor At Opinionr

Emma Jones

Hi there! I'm Emma - I'm the lead editor here at Opinionr. I write about many of the customer satisfaction surveys and feedback opportunities that stores have. Stores love it when you give them feedback and often reward you for giving it to them - fantastic! Got a question? Let me know! You can check out all my posts on my profile -

Want to know more about Opinionr? Click here!

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