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JCPenny, one of America’s most recognisable department stores, is hosting a JCP survey! To grab yourself a 10% OFF coupon on your next visit, simply complete the survey at and it’s yours.

JCPenney Survey Details

Start DateJanuary 1, 2019
End DateDecember 31, 2019
Entry MethodOnline
Entry LimitsUnlimited
GiveawayGuaranteed Reward
Prize10% OFF JCPenney Coupon
Prize Approx. Retail Value10% off total transaction

Survey Rules

As the type of survey that JCPenney’s hosting isn’t a sweepstake or competition, there aren’t really any rules you have to follow to get the 10% off coupon.

There are, however, some rules you need to follow when you use the coupon. The main ones are that you can’t redeem the coupon for cash or combine it with other coupons that JCPenney might have. For a full list of all the coupon rules – click here.

Instructions for

If you want to get a coupon via the invitation to complete the survey on a receipt you have, you’ll need the following piece of information from your receipt:

  • The twenty-two (22) digit survey code printed near the bottom

Don’t have a valid survey code of recent receipt? No worries – scroll down and read the instruction to see how you can get yourself a 10% off JCPenney coupon without either.

Still want to enter with your code and not sure where to find it? Here’s an example on a receipt:

Location Of Survey Code On Jcpenney Receipt
Location Of Survey Code On JCPenney Receipt

Once you have the 22 digit code ready, follow these instructions:

    1. Visit the official website hosting the survey or click the link below
    2. Once your at – enter in your survey code. If you don’t have one or it doesn’t work, just enter in some random numbers and click submit. Do that three (3) times and the survey system should let you in
    3. Now that you’re inside the survey, answer all the questions JCPenney’s customer satisfaction team has for you (examples below)
    4. At the end of the survey, you’ll be required to enter an email address. This where they’ll send you the 10% off coupon for completing the JCPenney survey
    5. And you’re all done! Next time you plan on shopping at JCPenney, either print off the coupon or bring it along on your phone and scan in at the checkout to receive 10% off. Enjoy 🙂

There is a range of questions you might encounter on surveys like this, here are a few that JCPenney may ask:

  • How likely is it that you’ll recommend JCPenney to a friend based on your experience?
  • What would you rate your satisfaction rating with this experience at JCPenney?
  • How satisfied were you with the look and feel of the store? What about the quality of the products?
  • Was it relatively easy to find what you were looking for?
  • Were you greeted by a friendly associate on your arrival? Did they offer their assistance?
  • Is there anything else JCPenney could have done to improve your shopping experience?

Here are a few screenshot of the JCPenney survey so you know what it looks like:

About JCPenney

If you’re a big shopper, or even if you aren’t really, chances are you’ve visited a J.C. Penney at some point in your life. It’s kinda hard to avoid them, they have a presence in 49 of the 50 US states and worldwide, they currently have 864 locations.

One of the reasons they’ve been able to grow so big is because they listen to their customer’s feedback. Case in point – the survey they’re currently hosting here on And they know your feedback is valuable because they’re paying for it with a 10% OFF coupon they’re giving to everyone that takes it.


The company is well over 100 years old and was founded in 1902 by James Cash Penney (hence the name).

Penney had a background in retail. He worked for a dry goods store called Golden Rule and after working for them for a few years was given the opportunity to run his own store alongside a couple of colleagues in Kemmerer, Wyoming. He even opened another two stores and when his partners gave up their part of the company in 1907, Penney decided to continue running those three stores.

One Of The First Jcpenney Stores
One Of The First JCPenney Stores

1909 saw the relocation of his HQ to Salt Lake City, Utah and by 1912 he had opened 34 stores. A year later they finally started using the company name, J.C. Penney at which point they adopted a co-owner by the name of William Henry McManus. By 1917 they had 175 stores in 22 states. They sure knew a thing or two about expansion…

Store number 500 was opened in 1924 with its 1000th store opening just 4 years later! In 1941 they finally had stores in all of the lower 48.

Throughout the 60s and 70s they remained super successful and finally opened up stores in Hawaii and Alaska, however their Hawaii stores closed later in 2003.

In 1992, they moved their HQ to Plano, TX, which is where they’re still based today. In ’98 they launched their online store. They’re growth and success continued until around 2010 when things started to turn a little bit south for them.

They faced a bit of a scandal in 2011 where they were accused of using ‘link-schemes’ which basically was them trying to game Google and rank better in search engines. As you can imagine, that didn’t end well. Since then they’ve had a bit of a bumpy ride, with them closing a bunch of stores and even their warehouses.

A Quick Fun Fact

In 1940, prior to founding famous superstore chain, Walmart, Sam Walton worked for the company in Iowa as a management trainee. He even got some advice from Mr. Penney himself on one of his random store visits. He allegedly taught him how to wrap packages for customers using a super minimal amount of twine while making it look nice.


The future of the company is incredibly uncertain, which is kinda sad, especially when they started off so well. In the first half of 2018 a bunch of their executives quit on the spot. They’ve been described as a “leaky boat that will eventually sink” and their last few years have been pretty dismal in terms of sales, but experts have said that it was mostly self-inflicted. So if you want to continue to see JC Penney stores near you, make sure to take the JCPenney survey and tell them what they can do to improve!

Jcpenney Consistently Offers A Range Of Clearance Sales
Jcpenney Consistently Offers A Range Of Clearance Sales

Nevertheless, despite all this doom and gloom, they do have the opportunity to turn things around according to some experts, they should focus on merchandizing on specific ranges, i.e., the big and tall range from Shaquille O’Neil and cash in on the holidays by really pushing toys at that time of year. Some even say that the fact they still stock some popular quality brands in their stores means that there could be a lifeline for the store after all. I guess we just have to wait and see.

Do Others Like Shopping At JCPenney?

Talk To The JCPenney Survey Team

Want to talk to someone about the JCPenney survey but not sure where? Send them a message on social media:

Not for you? Feel free to give them a call on 1-800-322-1189 or you can read their FAQs. Otherwise, you can find a store near you and get in touch with them directly.

Their head office is located at:

6501 Legacy Dr. Plano
TX 75024

Emma Jones

Hi there! I'm Emma - I'm the lead editor here at Opinionr. I write about many of the customer satisfaction surveys and feedback opportunities that stores have. Stores love it when you give them feedback and often reward you for giving it to them - fantastic! Got a question? Let me know! You can check out all my posts on my profile -

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