Pizza Pizza Canada Logo

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Pizza Pizza, one of Canada’s most popular and well known pizza joints, wants to gather feedback at – – share your experience, voice your opinion, and get rewarded!

Survey details

Pizza Pizza is looking to improve the quality of their service, and more importantly, see if there’s anything they can do to make better pizzas! But they need your help. They’re asking all previous customers to give their feedback about their recent experience with them, and they’re going to reward you for it. Awesome!

So head on over to where the official Pizza Pizza survey is hosted and get yourself some free food 🙂

Here are the specific details of the survey:

Start DateJanuary 1, 2018
End DateIndefinite
Entry MethodOnline
Entry LimitsUnlimited
PrizeChoice of free food on next order (details below)
Prize Approx. Retail Value$5


Strangely enough, there aren’t many rules Pizza Pizza has in place for this survey. Normally if a company is giving away or rewarding people for leaving feedback, there are lots of terms and conditions in place – not this time!

Here’s what you need to follow:

  • You must have verified purchase to leave your feedback
  • You must spend a minimum of $9.99 (not inc. tax) during your next visit to redeem the free food
  • You must be able to show the original receipt with the redeemable code on your next visit

Pretty simple stuff 🙂 Let’s get into it!


Rules sorted! On to completing the actual survey. Here’s what you’ll need before you jump in:

  • The seventeen (17) digit reference code
  • The exact time you visited the store

Both of those can be found on your receipt so you should have no problems from there.

As for the survey itself, follow these instructions:

  1. Head to the website that’s hosting the survey (below)
  2. Enter in the first two (2) bits of info above – reference code and the time of the transaction
  3. If the systems verify them as correct, you’ll go to the next screen, otherwise, you’ll get the following error: ‘Sorry, we are unable to verify this information. Please try again.’
  4. Once you’ve made it past the system checks, you can go ahead and answer any of the questions Pizza Pizza has for you (be as detailed as you can!)
  5. On the second last page, you’ll be asked to choose what type of free food you’d like to receive. These are your options:
    • 1 can of pop or 1 small bottle of water
    • 2 small bags of chips
    • Side of Garden Salad
    • Side of Caesar Salad
    • Side of Greek Salad
  6. Tough choice! To finish the survey, they’ll give you a validation code. Write the code on your receipt, and show it to the Pizza Pizza staff the next time you head in to redeem the food you chose.
  7. Enjoy some free food!

I actually took the survey recently as well. A few of the questions they asked me:

  • What was my overall satisfaction with this Pizza Pizza experience?
  • Was the delivery driver friendly? Was the speed fast?
  • Were the staff presentable in appearance?
  • What about the quality of the food? How did it taste?
  • Was the order accurate? And the temperature?
  • Would I recommend this store to others in the next 30 days?

You may get some different ones yourself, I’m not too sure. But here are some screenshots I took of the survey:

Why does Pizza Pizza care?

There’s no question in anyone’s mind that there’s more than enough pizza restaurants out there in the world at the moment. Not only in Canada, but in nearly every Western city, you’ll never have to walk far to find a dedicated pizza join – whether it’s fast food style or a bit more upmarket and gourmet. In Canada itself, Pizza Pizza competes with many other pizza restaurants. It’s become so big, there’s even a dedicated Pizza magazine!

Pizza Hut, Domino’s, Little Caesars, Gino’s, Mamma’s Pizza, Pizzaiolo, 241 Pizza, Double Double, Pizza, and Pizza Nova, are just a few of the competing restaurants Wikipedia lists as their direct competitors. And that’s only in southern Ontario. Can you just imagine how many competitors they have across the country? Too many pizzas to count. In saying that – the sheer number of competitors tells the story of why Pizza Pizza shouldn’t just care about their customer’s feedback, they need it to survive.

If management chose not to take a stake in actively seeking out the experience pizza-lovers are having at their restaurants, there are just too many other places they could go to maintain their relationship with pizza. Of course, as seen by this survey, this isn’t the case. Management does, in fact, care about your experience. Which is why they’re hosting this survey, and why they’re rewarding you for completing it – because they know just how important your opinion is. Without adjusting to their customer’s feedback, they could be gone within years.

Another piece of evidence showing management cares is that their CEO, Paul Goddard, recently took part in the TV show – Undercover Boss. A show where management goes undercover in their own restaurants, to find out what staff are doing right, and what they’re doing wrong. Here’s the full video of it:

About their business

It was New Year’s Eve in 1967 when Michael Overs decided it was time to open the first Pizza Pizza restaurant. That must’ve been a night to remember! He owned the chain himself all the way up until he passed in 2010. Now, it’s a publicly traded company with a market cap of $230 million (Nov-18).

Pizza Pizza First Store In Ontario Opened In 1967
Pizza Pizza First Store In Ontario Opened In 1967

Today, it serves up a delicious range of menu items including pizza, chicken wings, pasta, panzerotti, fries, drinks, and more. Over the past decade, their operations have expanded quite a bit as well. Locals located in Ontario, Quebec, Manitoba, British Colombia, Alberta, and Saskatchewan, are just a few of the places where you’ll find the iconic Pizza Pizza logo ready to serve up delicious, hot food, to anyone who walks through their doors.

In 2007, they made the move to buy out one of their competitors, Pizza 73, who now operate as a subsidiary under them.

One of Pizza Pizza’s main marketing strategies has been the use of their telephone number. I know, it sounds strange, but just watch this video and tell me it’s not memorable in the slightest:

What was my experience with them?

I’m always up for pizza. Always. Hey, don’t judge! There are many more like me out there 😛 As for Pizza Pizza, they’ve always done right by me (most of the time at least).

Whenever I order from a pizza shop, I normally just stick to pizzas, so I can’t really comment on anything else on their menu. I don’t know…it’s like going to a hot dog stand and asking for a burger – it’s not their expertise so why take the risk?!

Have you chowed down on some Pizza Pizza recently! How did it taste? I want to hear about it! Write a review and let me know!

What’s been other people’s feedback?

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Get in touch with them

Want to send Pizza Pizza a message outside of their survey? Get in touch with them on social media:

Their corporate office is located at:

500 Kipling Ave, Etobicoke
ON M8Z 5E5, Canada

Emma Jones

Hi there! I'm Emma - I'm the lead editor here at Opinionr. I write about many of the customer satisfaction surveys and feedback opportunities that stores have. Stores LOVE it when you give them feedback and sometimes even REWARD you for it - fantastic! Got a question? Let me know!

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