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A&W Restaurants is one of the leading All American Food chains in the country. They serve a huge range of delicious burgers, hotdogs, chicken, sides, and you can wash it all down with some of their famous root beer. Even though everything’s pretty good as it is, they want to make it even better. And so, A&W are collecting feedback from all their previous customers and asking them to take the official AWCares survey!

AWCares Survey Details

This is one pretty simple survey to take. At the bottom of your receipt, there should be an offer with an invitation to head online to the AWCares website to take the survey and redeem your offer. Yep! That’s all there is to it 🙂

Pizza Ranch, which is sort of in the same industry (although they obviously focus a lot more on pizza) is also running a customer satisfaction survey called PizzaRanchFeedback. This tells you that online surveys are a pretty popular form of feedback collection at the moment.

Here are the specific details of the A&W survey:

Start DateJanuary 1, 2019
End DateDecember 31, 2019
Entry MethodOnline
Entry LimitsUnlimited
GiveawayGuaranteed Prize
PrizeOffer printed on your A&W receipt
Prize Approx. Retail ValueUp to $10

AWCares Rules

Good news ladies & gents – there aren’t any rules! Well, technically there’s one rule – you have to be a previous customer of A&W. Because you’ll need to know the store number of the restaurant you ate in in order to take the AWCares survey 😛 This is just so people can’t take the survey without actually having an experience with them and get all the free stuff!

This is pretty much the same thing that Culver’s is doing with their TellCulvers survey. It’s just a way to weed out all the non-genuine feedback so the businesses can actually see what they’re doing right and wrong.

Instructions for AWCares

You’ll just need to know the five (5) digit store number of the particular A&W restaurant you visited. Here’s where it might be located:

Location Of Information On A&w Receipt For Awcares Survey
Location Of Information On A&W Receipt For AWcares Survey

Once you’ve got the code ready, follow these instructions to take the survey:

  1. :Visit the official website hosting the AWCares survey (link below)
  2. Enter in the store number printed on your receipt
  3. If it’s correct, you’ll be invited to take the survey. Otherwise, you might get an error message, re-enter the number and try again.
  4. Next, answer all the questions A&W’s customer satisfaction team has for you. Some of these questions will be quite similar to Dunkin Donut’s survey – TellDunkin. You can see some examples of questions below.
  5. Once you’re at the end of the survey, you may see a validation code on your screen – write this on your receipt.
  6. All done! You’ve just completed the AWCares survey and can redeem your reward on your next visit 🙂

The customer satisfaction team at A&W are one of the best in the country, almost as good as Chipotle’s team who are currently doing an awesome job with their survey at ChipotleFeedback.com. Here are some of the questions you may be asked:

  • How likely is it that you’ll re-visit this A&W based on your recent experience?
  • Did you experience any problems during your visit?
  • How friendly were the staff members? Did they serve you food in a timely manner?
  • What about the overall quality of the food? Was it to your satisfaction?
  • Is there anything the A&W staff could have done to improve your experience?
  • How likely is it that you’ll recommend this particular A&W to family and friends?

Here’s a screenshot of the survey so you know you’re in the right place:

You can take the survey here – https://www.awcares.com

Why does A&W Restaurants care?

Fast food is one tough industry to be in, especially one serving such a common range of menu items such as burgers and hotdogs. But with that being said, A&W are holding steady, and they hope to continue to do so by continuously improving their food and service by asking customers what they want through surveys such as AWCares.

Let’s just hope that competing fast food chains such as Arbys and Bojangles, who are both hosting surveys as well – www.arbys.com/survey and bojangleslistens.com – that A&W actually implement the feedback customers are giving them, otherwise, it’s just too easy to spend their hard earned money at someplace that cares.

About A&W Restaurants

A&W has an incredible global presence today with over 1100 stores across 16 countries. Not bad for a fast food chain that started almost 100 years ago. I bet this is because they continuously listen to all the feedback customers leave for them on the AWCares survey!

History

The story starts back in 1919 when Roy W. Allen opened a humble root beer stand in Lodi, California. It wasn’t until 4 years later that the first actual restaurant was opened. He teamed up with Frank Wright to open their first drive in. The name?? Well that came from both of their initials (A&W)…classic 😉

Allen & Wright Way Back In The Day
Allen & Wright Way Back In The Day

5 years after opening, Roy bought Frank’s stake in the company and decided to go solo. In 1925 he started franchising his root beer that the company is famous for and those that we’re franchisees were free to add other menu options of their choosing.

In 1950 Roy decided to retire and sell the company.

During the 50s and 60s the company expanded rapidly and were signing franchise contracts that were 20 to 25 years and in 1956 they expanded their restaurants into Canada. At the end of 1960 they had 2000 stores, almost double what they have today.

In 72, the Canadian part of the company was sold to Unilever, and they continued to expand their stores internationally. At one point, they actually had more stores than McDonalds (also hosting a feedback survey in Australia called macc.as/feedback) and 1974 was the peak of their expansion when they had 2,400 stores.

In the early eighties, the company was sold again and by the mid-80s they had dropped over 500 stores, which is a pretty rapid decline. They launched 200 A&W Hot Dogs and more. They were mainly small kiosks in malls. There are still a few around today.

In the mid-90s the company was sold again and by the early 00s they were testing out multiple brand locations such as KFC/A&W which they found was pretty successful. In 2010 they expanded to Bangladesh and in 2013 they decided to roll out their new concept restaurants in the states which focused heavily in sit in dining and top-notch customer service. That’s a lot of change over the years! I would’ve loved to see what customers feedback had been for them to make such big changes all the time…

Fun Facts

They are rumored to have been the original inventors of the bacon cheeseburger after the owner of a franchised store in Lansing, Michigan added it to his menu after a customer kept asking for it (real life feedback doing it’s thing!). Who knew hey, that customer is a genius! 😀 😀 Just shows you that AWCares isn’t just a named for a survey, they actually do care!

Drive thru’s are so yesterday that the company actually had a float-thru at one point. It was based in the Okanagan river in Canada and people who were floating through the river were able to grab themselves a free burger. The reason they were there was just to shoot a commercial though. Unfortunately, it wasn’t a permanent thing 🙁

Floating Down The River With Some A&w
Floating Down The River With Some A&W

For those of you who just can’t get enough August 6th is National Root Beer Day meaning you can bag yourselves a free mini float.

Future

Despite the relative decline over the last 10 years or so they actually want to focus on getting some more rapid growth going in the next couple of years. They’re planning on opening 200 more stores by 2020. Although I read an article that said they’ve only got 12 new restaurants penciled in for 2019 meaning either A. They’re after some SERIOUS growth in 2020 or B. their original expectations were just that little bit too high!

On another note, this is their 100th year anniversary!

What Do Other People Think?

Get in touch with A&W Restaurants

Want to talk to the team at A&W outside of the AWCares survey? Send them a message on social media:

If social media isn’t your thing, you can contact them directly on their website. Otherwise, use their store locator to get in touch with a store near you.

Their head office is located at:

1648 McGrathiana Parkway
Lexington, KY 40511

Emma J Editor At Opinionr

Emma Jones

Hi there! I'm Emma - I'm the lead editor here at Opinionr. I write about many of the customer satisfaction surveys and feedback opportunities that stores have. Stores love it when you give them feedback and often reward you for giving it to them - fantastic! Got a question? Let me know! You can check out all my posts on my profile -

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